Crafting a Strong Brand

In this episode we dive into the world of branding within Irish craft beer and hear from some of Ireland’s leading breweries that are known for their eye-catching brand and personalities to learn more about the aspects involved in creating a really strong brand. Host, International Beer judge and beer writer Susan Boyle is joined…

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Community Roots: The role of provenance in craft beer

In the second episode in our new limited edition series, we explore the role of community and provenance in producing stellar craft beers that are enjoyed locally in Ireland, and much further afield. Host & award-winning drinks writer Susan Boyle is joined by Seamus McMahon, Brehon Brewhouse; Bill Sheppard and Aileen Crean, Tom Crean Brewery…

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